Effect Of Internet
The property sector is experiencing a boom. Several times in recent years it has been announced as the imminent outbreak of the "bubble" real estate, volatility of securities, low interest rates posed little incentive for investment in fixed income and supports for otherwise the mortgage indebtedness.
In this scenario, many companies have been in real estate developments in the sector that has coincided with first foray into the Internet and the recognition that this tool can quickly become a major channel for attracting new customers. The Internet offering apartments, houses, flats and commercial premises, as a second storefront, has progressed rapidly into more sophisticated forms of interaction with the user. The Internet has enabled small businesses to be present in other markets, and the identification of profiles of public service needs and information has led to these different companies to adapt their online presence to meet these increasing requirements. Currently, the search engine positioning and traffic analysis to achieve dramatic increases are taking a proactive approach in obtaining information not only for strategic capital performance on-line business but also in the real world.
Real estate portals also provide service that can register their current property to be offered on the portal, so that it becomes an obstacle for cross-selling.
The management of real estate is so fundamental on the Internet that it can support different sites of a company working with data in real time against a single database of properties.
Indispensable at this stage to control and analyze the web traffic, by which we can discover the evolution and origin of visitors, navigation paths, sections "hot" and "cold" as well as those regarding the search phrases used in the search engines to find relevant information. This guides us in making marketing decisions and the development of new sections and features of the website.
The real estate marketing on the internet has already experienced four major phases of evolution. Techniques are emerging, being more and more sophisticated, using mobile telephone terminals, PDA's and implementation of GIS systems, geographic marketing opened up new opportunities for interaction and service. The content management systems are more simple and intuitive to encourage businesses to generate more and better content for their websites and analyzing all data using CRM systems will refine the activities of agencies in the market through deeper trend in demand.
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